FORGE/FORWARD
Command CenterExploreCompetitive LandscapeContentionChangesData & methodology

Applicant profile

Hair Apparent, LLC

Confirmed · Identity DigitalUS · NAidentity.digital

Legal Applicant remains Hair Apparent, LLC. Broader Organization: Confirmed · Identity Digital.

At a glance

Applications

14

Brand applications

0 of 14

In initial contention

10

Unique contention sets

10

Counterpart Applicants

10

Public Main-RSP posture

No public Main-RSP capability found

Explore applicationsCompetitive LandscapeContentionRecent changes

Identity

Identity context

Applicant
Hair Apparent, LLC
Organization
Confirmed · Identity Digital
Applicant Website
identity.digital
Direct parent
Slow Rider, LLC
Ultimate parent
Ethos Capital Digital Infrastructure UGP LLC
Why this Organization is confirmed

Confirmed from ICANN Applicant evidence:

  • Applicant Website: identity.digital
  • Affiliate disclosure: Identity Digital Limited / Identity Digital Domains Limited
  • Direct parent: Slow Rider, LLC
  • Ultimate parent: Ethos Capital Digital Infrastructure UGP LLC

Application portfolio

Brand applications: 0 of 14. Applied-for strings are Applications under this Applicant — not separate Organizations.

  • .action

    SS2654T-T25597

    Not in initial contention

    Open in Explore

  • .cast

    SS2654T-T33516

    Initial contention · set 36

    Open in Explore

  • .coaching

    SS2654T-T49354

    Initial contention · set 41

    Open in Explore

  • .control

    SS2654T-T57273

    Not in initial contention

    Open in Explore

  • .craft

    SS2654T-T73111

    Initial contention · set 53

    Open in Explore

  • .culture

    SS2654T-T30625

    Not in initial contention

    Open in Explore

  • .labs

    SS2654T-T60797

    Initial contention · set 131

    Open in Explore

  • .line

    SS2654T-T46463

    Initial contention · set 136

    Open in Explore

  • .llm

    SS2654T-T62301

    Initial contention · set 138

    Open in Explore

  • .mall

    SS2654T-T78139

    Initial contention · set 145

    Open in Explore

  • .painting

    SS2654T-T11896

    Not in initial contention

    Open in Explore

  • .plan

    SS2654T-T19815

    Initial contention · set 181

    Open in Explore

  • .power

    SS2654T-T43572

    Initial contention · set 191

    Open in Explore

  • .well

    SS2654T-T59410

    Initial contention · set 252

    Open in Explore
StringApplication IDDesignationsStatusContention
.actionSS2654T-T25597—Active—
.castSS2654T-T33516—Active36
.coachingSS2654T-T49354—Active41
.controlSS2654T-T57273—Active—
.craftSS2654T-T73111—Active53
.cultureSS2654T-T30625—Active—
.labsSS2654T-T60797—Active131
.lineSS2654T-T46463—Active136
.llmSS2654T-T62301—Active138
.mallSS2654T-T78139—Active145
.paintingSS2654T-T11896—Active—
.planSS2654T-T19815—Active181
.powerSS2654T-T43572—Active191
.wellSS2654T-T59410—Active252

Contention

What is a contention set?

A contention set groups Applications that ICANN has identified as competing with one another. A set with 13 Applications means 13 Applications are in that competition group; those Applications may represent fewer than 13 distinct Applicants. These are official initial memberships and may change as the program progresses — not a prediction of final outcome.

Applications in contention
10
Unique sets
10
Distinct counterparts
10

  • Contention set #131.labs

    ONE CONTENTION SET · 6 Applications · 6 distinct Applicants · includes GoDaddy

    This Applicant's Applications: SS2654T-T60797

    • .labs—Dot Digital Networks Pte. Ltd.
    • .labs—Hair Apparent, LLC
    • .labs—Link Freedom Group Ltd
    • .labs—Radix Technologies Inc SEZC
    • .labs—Registry Services, LLC
    • .labs—XYZ.COM LLC
    Open set detail

  • Contention set #53.craft

    ONE CONTENTION SET · 5 Applications · 5 distinct Applicants · includes GoDaddy

    This Applicant's Applications: SS2654T-T73111

    • .craft—Bellatrix Exploration, Inc.
    • .craft—Hair Apparent, LLC
    • .craft—Knock Knock WHOIS There, LLC
    • .craft—Link Freedom Group Ltd
    • .craft—Registry Services, LLC
    Open set detail

  • Contention set #191.power

    ONE CONTENTION SET · 4 Applications · 4 distinct Applicants · includes GoDaddy

    This Applicant's Applications: SS2654T-T43572

    • .power—Hair Apparent, LLC
    • .power—Link Freedom Group Ltd
    • .power—Registry Services, LLC
    • .power—XYZ.COM LLC
    Open set detail

  • Contention set #252.well

    ONE CONTENTION SET · 4 Applications · 4 distinct Applicants

    This Applicant's Applications: SS2654T-T59410

    • .well—Hair Apparent, LLC
    • .well—Intercap Registry Inc.
    • .well—Link Freedom Group Ltd
    • .well—XYZ.COM LLC
    Open set detail

  • Contention set #36.cast

    ONE CONTENTION SET · 4 Applications · 4 distinct Applicants

    This Applicant's Applications: SS2654T-T33516

    • .cast—Charleston Road Registry Inc.
    • .cast—Hair Apparent, LLC
    • .cast—Intercap Registry Inc.
    • .cast—Link Freedom Group Ltd
    Open set detail

  • Contention set #145.mall

    ONE CONTENTION SET · 3 Applications · 3 distinct Applicants

    This Applicant's Applications: SS2654T-T78139

    • .mall—Hair Apparent, LLC
    • .mall—Link Freedom Group Ltd
    • .mall—XYZ.COM LLC
    Open set detail

  • Contention set #136.line

    ONE CONTENTION SET · 2 Applications · 2 distinct Applicants · includes GoDaddy

    This Applicant's Applications: SS2654T-T46463

    • .line—Hair Apparent, LLC
    • .line—Registry Services, LLC
    Open set detail

  • Contention set #138.llm

    ONE CONTENTION SET · 2 Applications · 2 distinct Applicants

    This Applicant's Applications: SS2654T-T62301

    • .llm—Hair Apparent, LLC
    • .llm—Link Freedom Group Ltd
    Open set detail

  • Contention set #181.plan

    ONE CONTENTION SET · 2 Applications · 2 distinct Applicants

    This Applicant's Applications: SS2654T-T19815

    • .plan—Hair Apparent, LLC
    • .plan—XYZ.COM LLC
    Open set detail

  • Contention set #41.coaching

    ONE CONTENTION SET · 2 Applications · 2 distinct Applicants

    This Applicant's Applications: SS2654T-T49354

    • .coaching—Hair Apparent, LLC
    • .coaching—tldbox GmbH
    Open set detail

Public RSP posture

No public Main-RSP capability found

RIH found no public evaluated Main-RSP capability for this Applicant under current evidence and matching rules. Public posture is factual only — selected RSP and contract openness are unknown.

Selected RSP is not established by the public Applicant data.

Organization context

Confirmed · Identity Digital · 216 Applications · 157 contention memberships

Other represented Applicants mapped to Identity Digital: 27

  • Toddler Logic, LLC · 19 apps
  • Pirin Tablet, LLC · 15 apps
  • Oyster Dream, LLC · 13 apps
  • Paws Button, LLC · 12 apps
  • Fore Course, LLC · 11 apps
  • Tidal Case, LLC · 11 apps
  • Vinyl Strings, LLC · 11 apps
  • Heir Superiority, LLC · 10 apps
View Organization ProfileView Organization context

Recent changes

No material public Application or contention changes recorded since monitoring began.

Open Change Intelligence

Sources

  • ICANN Application publication (represented Applications)
  • Official initial contention membership publication
  • ICANN Applicant Website / Application Responses
  • Organization resolution sidecar (steward-approved mappings where Confirmed)
  • ICANN evaluated Main-RSP list (public capability posture only)
Data & methodology